How to Create Professional Motion Graphics?
Five quality rising keys for professional motion graphics videos:
- Collect enough data
- Take the right approach to the subject
- Choose the best tool
- Choose the best graphic style
- Think a Hollywood director
Collect enough data
Having accurate data about the subject is very important, especially if you make a movie for a customer. Most of the customers may don’t have the right view about movie-making. So they can’t give you their visions and enough data about their service or product. Lack of data is the most cause of the problems after the movie delivery. So the customer may tell you: this is not something I wanted.
The best solution is a questionnaire. Prepare a list of whole unclear points and your questions before writing the script, and ask the customer to answer.
Take the right approach to the subject
Try to use psychological tricks to attract the audience when writing the script. The target of most promotional movies is to respond to a need or problem of audiences. So you can try to bold the issue before telling about the advantages of service or product.
People hate advertising unless it benefits them. It would help if you hooked them on the first seconds of the movie, then describe the promotion subject. We suggest reading the Hooked book to learn more about engaging people in a product.
Choose the best tool
The most professional motion graphics are created using the best tools. The most proper tool is dependent on your strategy. If you want to make a high-budget movie, you can use animation creator software like Maya 3D, 3Dsmax, Cinema 4d, Blender, etc., for 3D animations and Toon boom, Moho, etc. for 2D projects. But for medium or low-budget video, After Effects or other application templates may be the best choice. After-effects templates are pre-made characters, scenes, and elements created by the best designers that you can modify to make a whole new motion graphic.
Don’t waste your time using complicated software like Maya3d, cinema 4D, etc., when you want to make a low-budget movie, and also, don’t use weak tools when creating a high-budget artwork. We operate taxis for short city trips and trucks for carrying cargo. Don’t use a truck to go to work!
Learn more about choosing the best tool
Choose the best graphic style
Trends heavily influence the world of professional motion graphics, just like the fashion industry. You could create a popular video if you choose a proper style wisely. Here is a trick to finding the best style:
Most beginner motion designers are looking for the best seller templates on the marketplaces or using popular online video editor websites. In comparison, professionals try to predict the future of the trend. For example, suppose you find that a style has trended recently amount concept designers. In that case, you can expect it may trend for motion designers soon, then all of your customers will look for this style. Eventually, the whole internet will be full of that style. This process is an industrial chain.
Read about one of Dream Expander unique experiences here
Read more about choosing a graphic style here
Think like a Hollywood Director for Professional Motion Graphics
What is the difference between an awarded movie and a worthless one? Do you know what drama is? Answer to these questions can lead you to the professional movie-making world.
Drama means an exciting, emotional, or unexpected event or circumstance. Now I want to give you a key to creating drama in your movies.
Suppose you record a birthday party of a loved one. This movie definitely will be exciting for you. But what about others? Who cares about it? Is it the concern of audiences?
The concern is the key to the movie-making gate. Always try to choose the subjects which are the concern of your audiences. Or find a way to relate the script to the most concern of your audiences if you have to use a specified subject.
There are a lot of technics to make the drama even for a simple motion graphic video. But they can’t be well dramatic if your subject isn’t your audience’s concern.
I will write some excellent tutorials about movie directing. Follow us to learn more.
