How to choose the graphic style of your video?
If you like to find your audience’s favorite graphic style for a motion graphic or video, this article will help you.
Most YouTubers, content creators, and video makers try to use motion graphics or embellish their videos with them. But the most critical question is which graphic style? The trends change so fast that it’s challenging to know the most tended style in the future? May you use a current popular design, but it will become outdated soon! This article can give you some clues to predict the future of graphic styles.
Read more about other factors that affect the attractiveness of the video here.
Influencing factors in forming a graphic style
The history of digital graphics shows us that social processes will impact graphic trends very fast. Revolutions in technology can completely change visual industries. New social media’s birth would cause different art approaches. And worldwide health, environmental or political events can change both the subject and appearance of contents. We list some most essential factors that you should follow every news about them carefully to predict the future of graphics.
1-Technology development
Technology development is the fastest factor of trending graphic style. For example, Flat design didn’t trend before the vector applications developed. Photomontage didn’t use a lot before Photoshop became popular, and .3D objects weren’t common elements for graphics before programmers created some 3D software.
In addition to graphic design software, web developing platforms also impact visual trends. Adobe flash played a significant role in Webdesign graphics and animation in the past. But now some Ui design software like Adobe XD and platforms like WordPress, Laravel, java scripts, etc., are more effective platforms in the design world.
2- Video Games
Two properties of the digital game industry make it one of the most critical players in graphic tendency. First, its popularity and the incredible time spent playing video games. A worldwide statistic shows us about 8.45 hours spent a week playing games.
Secondly, there is a close relationship between graphics and games, which affects each other.
For example, when companies published mobile games for the first time, the low-poly models had become essential to increase game performance. At the same time, low-poly graphics became very popular, and designers created many eye-catcher artworks in this style. Even the medal designer used this style for the 2016 youth Olympics.
But after developing the performances of cellphones and other hardware, the popularity of high poly 3D models has increased. At the same time, 3D graphics of high-poly but minimal characters and elements have become a trend. (Link to another article)
3- Social media and communications
Communication tools, mainly social media, profoundly impact visual appeals. They even can change the media standards. For example, the standard video aspect ratio was 16:9 for a long time. Nobody could imagine the square videos. But Instagram changed this way very fast. Also, vertical videos have trended recently. The emojis formed and developed on social media, but they came on the graphic world. Also, we will see more about Metaverse, AR, VR, avatars, and virtual environments when the Metaverse project is complete.
In addition, social media connect cultures. So it plays an essential role in trending the visual aspects of less known cultures. For example, we have seen more Chinese videos since Tictok has released.
4- Cinema and TV
Although the Internet has grown a lot, cinema is still the leader medium among the visual media. The world’s greatest artists have designed feature movies and TV series at great expense. Every new brand movie can set off a wave in graphic, illustration, and other visual arts. When the Squid Game series aired, three symbols: circles, squares, and three-angle filled the entire social media plus the pink clothing and Korean characters.
Landmark movies can present new colors, patterns, environments, and subjects to other arts and change the trends. For example, we had made a 3D model of an ice dragon for a project of the Dream Expander team when the Game of Thrones Tv. series became popular. We can sell thousands copy of the dragon 3D model and its rendered images on asset stores.
5- Worldwide events and disasters
Before graphic designers think about markets, they are the artist. So the social and environmental circumstances have an impact effect on them. Occasions like global warming, oceans pollution, war, terrorism, and covid 19 pandemic not only can affect the subject of artworks, but they can change the trends of visual styles.
For example, the extended home quarantine because of covid19, Increased interest in growing plants at home. It makes trends in the illustrative patterns of natural elements like leaves, flowers, and plants.
The trending colors are deeply affected by the social psychology of people. A war can draw artists’ attention to violent colors like red and black, and the spring season can trend the bright colors.
After an event cause to make a new trending graphic style, it will inspire the creators of motion graphic templates, and then the motion graphic designers and video creators will start to use these concepts.
Read more about a trended motion graphic template style here as a sample.
