What is content marketing?
Content marketing is a technique marketing approach concentrated on making and distributing valuable, related, and daily content to catch and retain a clearly defined user and, ultimately, to drive beneficial customer action.
Leading brands use content marketing:
Our research displays most marketers are using content marketing. Many famous companies, such as Microsoft and Cisco Systems, use it. It’s also developed and completed by small companies and one-person shops worldwide.
These are the main reasons and profits for brands to use:
- Increased sales
- Money savings
- Better customers with more loyalty
- Content as the primary profit
Why Content Marketing?
“Marketing is not possible without valuable content.”
In addition to what kind of marketing techniques we use, content marketing should be part of our plan, not something separate. High-quality content is part of all forms of marketing.
The key word is “High Quality.” It’s what makes a change in this description from one that could define almost any other form of advertising or marketing. We can tell our content is part of a content marketing campaign just if people search for it if people want to use it, as was VW’s 2015 “Game Day” commercial, which has been viewed on YouTube almost 19 million times until this post’s writing. Is it advertising or content marketing? What do you think?
The answer is it’s both, depending on how it’s reached by everyone who has displayed it. The same will apply to any part of the content we create, depending on whether the audience gets values it or not. The goal is to provide as much value to as many target users as possible from our content marketing.
Read more about: How to design daily social media content?
Five most common content-type:
- Videos
Read more about: What is the best video marketing tool?
- Movies and entertainments
TV shows, feature movies, games, and entertainment are brilliant platforms for content. Traditionally we suppose the only way to promote our brand or product in the media is through direct advertisements like TV commercials, game or app banners, YouTube ads, etc. But in fact, the advertising designed inside a movie on entertainment is more powerful and engaging. For example, when a famous character drinks a cup of coffee labeled a brand that it is called product placement.
- Infographics
According to the Oxford English Dictionary, an infographic (or information graphic) is “a visual representation of information or data.”
But the meaning of an infographic is something much more specific.
An infographic is a collection of imagery, data visualizations like pie charts and bar graphs, and minimal text that gives an easy-to-understand overview of a topic.
- Webpages
Site structure refers to how you organize your website’s content. A website often consists of content on a variety of – related – topics presented on posts and pages. Site structure deals with how this content is grouped, linked, and presented to the visitor.
- Social media posts
Post (also see tweet) – Content shared on social media through a user’s profile. It can be as simple as a blurb of text but can also include images, videos, and links to other content. Other users of the social network can like, comment, and share the post.
- Podcasts
- Books
These are just some examples of content marketing. I could also mention white papers, ebooks, apps, presentations, and blogs. There are many books about each of these marketing acts.
The content is not just the written word. For example, web content is about anything that shows on the page, including graphics, charts, data, page layout, page design, references, etc. Content is the thing that packs the internet and what the social media world is built on it. The central part that makes great content is that it is not built to be marketing.
What is the difference between digital marketing and content marketing?
Digital marketing’s target is to sell an item by promoting it directly. Digital marketers discuss how unique the thing is and how it will generally change our lives.
But content marketing usually aims to educate or entertain a potential user into brand loyalty.
It is no secret that potential users who use our website for information will also come back later to buy things relevant to our business if they trust us and what we are talking about.
Funnel of content marketing
Finding why content marketing is essential to our business is probably more important than understanding what content marketing is. First, we should understand these four steps of the marketing process. The process can be like a funnel that leads the customer into your brand or product.
Awareness
Before awareness, a customer probably has a requirement, but they don’t know that there is a solution. Your content can help them to discover it.
Research
Once a customer knows there is a solution, they will execute research to teach themselves. For example, a car buyer will try to find out what different kinds of cars we have and which one will match their needs.
Consideration
At this point, the customer begins comparing different products from different sellers to make sure they’re getting a high-quality product at a low price.
Buy
Finally, the customer makes their decision and acts forward with the deal.
Traditional advertising and marketing are fantastic when it moves to the second two levels. Content marketing hits into the first two levels of the buying progress by increasing information on solutions and teaching consumers about a product they may have never imagined. Content marketing also gives us additional profits by supporting other digital marketing platforms. It makes additional content for social media marketing. It donates to SEO attempts by creating natural internal links and building up great content on our website that will find in search engines. In fact, for many companies, the central part of their SEO efforts should be concentrated on content marketing.
“You would be allowed to copy this article, just if you keep the backlink of this page as the resource.”
